What is Pay-Per-Click (PPC)?
Pay-Per-Click, or Paid Search, is online advertising in which an ad for your product or service appears on the first page of Google when people search on keywords that are associated with your business. Social media platforms (Facebook) and other search engines (Bing) offer PPC advertising opportunities too. You are charged each time someone clicks on your ad.
Features and Benefits of Pay-Per-Click:
- Works fast! Your ad can begin running the day the campaign is launched.
- You set your budget and maximum cost-per-click you’re willing to pay.
- Campaigns can be targeted to precise geographic areas and set to run on days/times of your choice.
- Retargeting campaigns show highly targeted ads to people who have visited your website.
- GDN: Google Display Network campaigns show your ads on websites that are relevant to your products and services.
- Ads can be targeted to mobile devices.
- CPL: Cost per lead is often less than other forms of advertising.
- Keyword performance can be strategically utilized to increase effectiveness of SEO campaign.
- Ideal supplement to an SEO campaign–immediate online visibility while your SEO campaign is ramping up.
- Unlike Search Engine Optimization which can take up to 3-6 months to see results, pay per click advertising show results instantly within 1-2 days as your ads are approved and run immediately.
- Pay Per Click advertising is an auction based system where the highest bidder wins the 1st or relevant position based on their cost per click (CPC).
You Can See Success!
Everything about your PPC campaign is reported in your dashboard. You get:
- 100% measurable results. Our reporting software displays goals, spend, cost-per-click, and cost-per-conversion. We can tell you which keywords and ads sent traffic to your site.
- Daily updates on spend, web lead forms and phone call conversions.
- Projected and actual results.
- Comprehensive monthly reports and analysis to show you the best and worst performing keywords, campaigns and ad groups, so we can collaborate and strategize and achieve your ultimate success!
For more information contact us at 1-800-743-1860