Pay Per Click (PPC) Marketing is exactly what it sounds like: you pay when people click on your ads. This is a great business model for people who want to have control over how much is spent and only pay when people notice their ads. If they don’t click, you don’t pay. This is an ad campaign that you could really benefit from because you are only paying when traffic is brought to your website. Primarily these types of campaigns are used through popular search engines, which will maximize your visibility and allow you to get the targeted audience that you have been looking for.
Google is arguably the most used search engine right now. This means that it would make perfect sense to set up your PPC campaign on this site. Through AdWords, you are able to set up your PPC campaign on Google to attract more potential customers to your website. Using keywords, you are able to target the exact audience you are looking for, getting more relevant attention which is great for your business. You can work within your budget and track how well your campaigns are actually doing so you see whether or not you are getting a return on your investment. These are easy to set up and if you run into problems, they do have amazing customer service staff that is there to help you out.
While Google may be the most popular of the search engines, you should not dismiss your other options because the key is to get as many people as possible to view your ads. Bing Ads are becoming a rising star in the PPC industry, which is why people are starting to shift this way in addition to AdWords. They boast being more cost effective than Google AdWords because you are getting prime spots on the page. There are different ad formats that you can choose from that will really help make your ad standout from the rest. Memorable ads are going to get you business.
Yahoo Gemini may not be something you are familiar with. Once upon a time, Yahoo! reigned supreme in the search engine world but even though they have slipped from the top spot, you would be silly not to go to them for your PPC needs. Yahoo Gemini has a marketplace for native ads and for mobile ads, which can be incredibly useful for you. Native advertising is really the new thing in advertising. Here, ads appear alongside similar editorial content. This is a highly effective way to market your website. You are also able to reach mobile users through Yahoo Gemini, something that is important today as people are all about their mobile technology so you want to be able to reach that specific audience. By ignoring them, you could be missing out on a huge chunk of potential customers.
Pay Per Click Marketing is an incredibly useful tool that you should be utilizing for your business. You will get a great return on your investment through these campaigns. They are quite easy to set up, so don’t forget to start your PPC campaign today.