“A Penny Saved is a Penny Earned,” that’s what Benjamin Franklin had once said. We believe in the same concept of helping businesses lower ACOS on Amazon. Advertise Cost of Sale is probably the measurement that most companies use to become more to help increase their profits on managing their Amazon Advertising services and PPC Ads and Marketing to help you so you can increase your profit margin! At the end of the day that is what really matters doesn’t it?
Here are some of the popular ways we tackle this beast.
- Search Engine Markets creates effective amazon campaign management strategies to spreads products and ASINs into categories, sub categories, third tier, fourth and 5th level sub-categories so that we get as granular as possible in the product types selection.
- We analyze amazon keywords to separate into several buckets – Broad keywords vs, phrase vs. exact match and close match keywords. We apply negative keywords into each of these buckets to make them as specific as possible.
- Last, but not least, we deep dive and research and analyze your amazon reporting and find what buyers, customers and your specific targeted audience is thinking and typing in to amazon. Instead of guessing the keywords we are thinking, we go after what the customer is thinking. What a cool concept huh?
What does Lower ACoS mean for Certified AMS experts, marketing managers and advertisers? A lower advertised cost of sale means avoiding wasted advertising spend. What does that mean? It means that you can allocate that ad spend towards campaigns which are working so that you can learn customer behavior and increase your sales.
For more information on more tips on how to lower ACoS, while increasing your Return on Ad Spend and profits, call us at 1-800-743-1860 or just fill out our contact form on Search Engine Markets.