As of a recent count, there are over 200 million users on Instagram. There is a large chunk of people who play around on this site or on its app on their smartphones. Why does this matter to you? That is because this is a massive audience where you can find potential customers. By using Instagram, you have access to a lot of people that you may not have had access to otherwise. Now, it is time to tap into Instagram’s true potential. Let’s explore the benefits of Instagram, how to advertise on Instagram, and how this site can boost your website traffic.
Benefits of Instagram Ads
There are quite a few benefits to advertising with Instagram. The biggest benefit is since this is a visually driven platform you are really able to showcase your products and services through posting high quality images on the site. You can show an up-close look at what you are offering and offer additional ways to use your products. You can also target your content to specific people in a similar manner as Facebook, since they are owned by Facebook. You will get more engagement through using Instagram in comparison to using any other website. Finally, since Instagram can link to other social media sites, you can share your content across the board with one simple click. These are just some of the benefits Instagram has to offer.
Advertising with Keywords or Custom Audiences
You are able to create custom audiences for Instagram ads just like you can do with Facebook. It is very easy to set up your custom audience, allowing you to directly advertise with the demographic that is most likely to purchase your products or services. You can target people based on those demographics, keywords, or if they had visited your website recently. You can also use commonly associated keywords as hashtags to attract potential customers who are searching those keywords.
How Instagram Ads Help Drive Traffic
You can also use your Instagram to help drive traffic to your website, which helps to boost your sales. When placing an Instagram ad up, be sure to have a call to action that will encourage potential customers to click on the link to your website. You could do this through offering a special coupon deal or through a contest that customers can enter. When posting videos, remember to add in your website to your video so that people can learn your site and visit it if they are impressed by what they saw in your ad. You can also use influencers as a way to drive more traffic to your website through sharing the content with their own followers.
As you can see, Instagram ads are really an incredible marketing option that you need to start using right away. Just the fact alone that you are going to have access to millions upon millions of users show you just how amazing Instagram marketing really is. In the business world, you need every advantage that you can get in order to get ahead.